Oesterling's Equipment Rental

Overview

Oesterling’s Equipment Rental is a local equipment rental business that required a refreshed and cohesive brand presence across both print and digital platforms. This project involved a full visual update, including a redesigned logo, a structured pricing brochure, and the management of the company’s social media presence. The goal was to modernize the brand while maintaining its reliability and appeal to both contractors and everyday customers.

Problem

The existing brand lacked consistency and visual clarity, making it difficult to communicate professionalism and trust. The logo felt outdated, the pricing information was not easily digestible for customers, and the social media presence was minimal and unengaging. As a result, the business was not fully capitalizing on opportunities to attract new customers or clearly communicate its services.

Solution

The project began with a logo redesign that modernized the brand while preserving its recognizable identity. From there, a clean and organized pricing brochure was developed to present rental options in a clear, accessible format for customers. In addition, the company’s social media was restructured with consistent branding, engaging visuals, and strategic content to improve visibility and customer interaction. Together, these elements created a unified and professional brand experience across all touchpoints.

Outcome

The final result is a cohesive brand system that strengthens Oesterling’s Equipment Rental’s visual identity and communication. The updated logo provides a more modern and trustworthy appearance, while the pricing brochure improves customer understanding and usability. The revitalized social media presence increases engagement and brand awareness, helping the business better connect with its audience. This project highlights my ability to work with real clients, execute across multiple platforms, and create design solutions that balance branding, functionality, and business needs.